Mythbusting – How SMEs really can work with SAP
A Kickstart Seminar for the launch of the YTA Alliance and Channel Partners Peer2Peer Series
SAP is focusing its channel efforts in the small and medium-sized enterprise. Now, with the exception of certain named accounts, all of the Canadian market is open for SAP partners. Starting in 2011 this amounts to over 8000 net new accounts for the channel.
SAP has set a worldwide goal of driving 40 per cent of its global revenue through the indirect channel. As in other geographies, that requires doubling the production through channel partners in Canada.
“We're continuing to evolve the channel, and 2012 is going to be a big year for us,” said Mary Peterson, national director, channels with SAP Canada in a recent ITbusiness article by Jeff Jedras. “This year we'll take a big leap of expansion into the channel.”
Channel partners at a recent SAP InfluencerSummit further identified SME brand awareness as the most pressing area where SAP needs to invest resources, ahead of other marketing efforts or partner enablement and support.
Hear from SAP direct at this jointly presented ITAC | YTA Seminar serving the dual purpose of raising awareness of the growth opportunities within the SAP Channel and launching the new YTA Alliance and Channel Partners P2P Series.
Speaker: Mary Peterson, Senior Director Channel at SAP Canada
7:30am Registration and Breakfast
For more information regarding the NEW YTA's Channel & Alliances Peer Group please click here