Price IT Right: Tech Pricing Bootcamp
Do you know the value your customer places on your product or service?
Learn the secrets of how to establish the price your customer is willing to pay and map the path to successful implementation.
YTA company leaders will demonstrate proven approaches and functioning business models for establishing or changing pricing for their products and services.
Sign up today for this thought-provoking and leading-edge idea exchange with peers who have implemented a new pricing model in the past year and lived to tell about it!
Bootcamp Case Exposes
I. Getting to Fixed Price in a Time and Materials Market- The TGO Experience
Tracey Whitehouse, COO and Cofounder. TGO Consulting Services
II. Free software for businesses: A compelling value proposition, but not as easy to execute as you might think. SpendMap’s journey from Enterprise to Free.
Darin Portnoff, Cofounder and Chief Revenue Officer.
III. Pricing Flexibility for Government and Fixed-Budget Customers - The esri solution
John Kitchen, Vice President of esri Canada
Who Should Participate: CEO, CFO, CRO, Sales Leaders, Marketing Executives or Any tech company leader who is interested in replacing the “we sell time” or a stagnant posted pricing model wanting to increase margin and maximize profit.
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