Effective PR and Integrated Communications Strategies
Join us on May 2, 2012 when Vanessa Cohen, Vice President, Technology Practice, Environics Communications Inc., hosts a unique discussion about the value of including PR in your Marketing efforts to ensure integrated communications for your brand.
This meeting will be an introductory conversation on PR and its purpose. Through the presentation, we’ll dispel any misconceptions, outline basic strategies and tactics that can be easily executed and go through developing key messaging, training spokespeople and identifying target audiences. We’ll also take a look at a few case studies to see how businesses of all sizes with varying objectives benefit from PR. Finally, we’ll cover storytelling, building a brand narrative and how to create engaging content across all communications channels to achieve measurable results.
Facilitators: Tracy Staniland and Eve Browers