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Canadian software developer Open Text Corp. says it plans to acquire Vignette Corp. in a friendly cash and stock deal valued at $310-million (U.S.).

The deal was announced ahead of Open Text's third-quarter financial report, which included $22-million, or 41 cents per share, in net income and $192-million in revenue, both up substantially from the comparable period a year ago.

Open Text of Waterloo, Ont., is the market leader in enterprise content management software, used by organizations to produce and keep track of electronic mail and other electronic documents.

It says Texas-based Vignette brings technology that will enhance Open Text's product line.

The latest version of FlowTracker software enables bank management to understand how customer banking relationships change over time. FlowTracker version 1.5 creates transaction-like “events” that reflect individual money management decisions. These events reveal money flows into and out of customer accounts as well as inter-branch and inter-product cannibalization and product substitution. Flows from cannibalization typically amount to 30% of account growth in a bank. Knowing what customers are really doing with their money will profoundly impact bank marketing and sales strategies.

Toronto,, Ontario (PRWEB) April 16, 2009 –

FlowTracker Analytics Inc. revealed they have developed customer behaviour tracking software for banks that analyzes the flows of funds within customer relationships. Research based on 1 million US households over a 3 month period, shows that 30% of all account balance changes are funded by transfers between customers’ accounts. This discovery will dramatically alter the industry’s understanding of customer behaviour, as well as marketing, sales and service performance by separating internal from “new” money flows for the first time.

FlowTracker Analytics seeks to answer the basic questions of bank portfolio management – who, what, when and where changes have happened– without complex and expensive transaction mapping and analysis. The result is their patent pending FlowTracker bank portfolio analysis software, which does just what it says – it tracks flows within, into and out of portfolios of customer accounts.

A unique feature of this analysis is that it enables bankers to see flows between accounts, products and branches that belong to the same customer as internal flows (product substitution and cannibalization), distinguishing them from money coming into or leaving their bank (real sales and attrition). Since 30% of flows are internally funded, this information is critical to understanding sales, attrition, product performance, branch performance and customer behaviour.

FTAI’s President David McNab, a Chartered Accountant is the lead thinker behind this innovation. Since the 1980’s he has been developing analytics and insights for the Financial Services Industry, and has published a number of authoritative articles on management, measurement and customer intelligence methods for the Canadian Marketing Association and the American Management Institute for Financial Services. His thinking turned to customer flow of funds as an extension of the industry’s adoption of customer centric measurements.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

The latest version of FlowTracker software enables bank management to understand how customer banking relationships change over time. FlowTracker version 1.5 creates transaction-like “events” that reflect individual money management decisions. These events reveal money flows into and out of customer accounts as well as inter-branch and inter-product cannibalization and product substitution. Flows from cannibalization typically amount to 30% of account growth in a bank. Knowing what customers are really doing with their money will profoundly impact bank marketing and sales strategies.

Toronto,, Ontario (PRWEB) April 16, 2009 –

FlowTracker Analytics Inc. revealed they have developed customer behaviour tracking software for banks that analyzes the flows of funds within customer relationships. Research based on 1 million US households over a 3 month period, shows that 30% of all account balance changes are funded by transfers between customers’ accounts. This discovery will dramatically alter the industry’s understanding of customer behaviour, as well as marketing, sales and service performance by separating internal from “new” money flows for the first time.

FlowTracker Analytics seeks to answer the basic questions of bank portfolio management – who, what, when and where changes have happened– without complex and expensive transaction mapping and analysis. The result is their patent pending FlowTracker bank portfolio analysis software, which does just what it says – it tracks flows within, into and out of portfolios of customer accounts.

A unique feature of this analysis is that it enables bankers to see flows between accounts, products and branches that belong to the same customer as internal flows (product substitution and cannibalization), distinguishing them from money coming into or leaving their bank (real sales and attrition). Since 30% of flows are internally funded, this information is critical to understanding sales, attrition, product performance, branch performance and customer behaviour.

FTAI’s President David McNab, a Chartered Accountant is the lead thinker behind this innovation. Since the 1980’s he has been developing analytics and insights for the Financial Services Industry, and has published a number of authoritative articles on management, measurement and customer intelligence methods for the Canadian Marketing Association and the American Management Institute for Financial Services. His thinking turned to customer flow of funds as an extension of the industry’s adoption of customer centric measurements.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

Toronto,, Ontario (PRWEB) April 16, 2009 –

FlowTracker Analytics Inc. revealed they have developed customer behaviour tracking software for banks that analyzes the flows of funds within customer relationships. Research based on 1 million US households over a 3 month period, shows that 30% of all account balance changes are funded by transfers between customers’ accounts. This discovery will dramatically alter the industry’s understanding of customer behaviour, as well as marketing, sales and service performance by separating internal from “new” money flows for the first time.

FlowTracker Analytics seeks to answer the basic questions of bank portfolio management – who, what, when and where changes have happened– without complex and expensive transaction mapping and analysis. The result is their patent pending FlowTracker bank portfolio analysis software, which does just what it says – it tracks flows within, into and out of portfolios of customer accounts.

A unique feature of this analysis is that it enables bankers to see flows between accounts, products and branches that belong to the same customer as internal flows (product substitution and cannibalization), distinguishing them from money coming into or leaving their bank (real sales and attrition). Since 30% of flows are internally funded, this information is critical to understanding sales, attrition, product performance, branch performance and customer behaviour.

FTAI’s President David McNab, a Chartered Accountant is the lead thinker behind this innovation. Since the 1980’s he has been developing analytics and insights for the Financial Services Industry, and has published a number of authoritative articles on management, measurement and customer intelligence methods for the Canadian Marketing Association and the American Management Institute for Financial Services. His thinking turned to customer flow of funds as an extension of the industry’s adoption of customer centric measurements.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

FlowTracker Analytics Inc. revealed they have developed customer behaviour tracking software for banks that analyzes the flows of funds within customer relationships. Research based on 1 million US households over a 3 month period, shows that 30% of all account balance changes are funded by transfers between customers’ accounts. This discovery will dramatically alter the industry’s understanding of customer behaviour, as well as marketing, sales and service performance by separating internal from “new” money flows for the first time.

FlowTracker Analytics seeks to answer the basic questions of bank portfolio management – who, what, when and where changes have happened– without complex and expensive transaction mapping and analysis. The result is their patent pending FlowTracker bank portfolio analysis software, which does just what it says – it tracks flows within, into and out of portfolios of customer accounts.

A unique feature of this analysis is that it enables bankers to see flows between accounts, products and branches that belong to the same customer as internal flows (product substitution and cannibalization), distinguishing them from money coming into or leaving their bank (real sales and attrition). Since 30% of flows are internally funded, this information is critical to understanding sales, attrition, product performance, branch performance and customer behaviour.

FTAI’s President David McNab, a Chartered Accountant is the lead thinker behind this innovation. Since the 1980’s he has been developing analytics and insights for the Financial Services Industry, and has published a number of authoritative articles on management, measurement and customer intelligence methods for the Canadian Marketing Association and the American Management Institute for Financial Services. His thinking turned to customer flow of funds as an extension of the industry’s adoption of customer centric measurements.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

FlowTracker Analytics seeks to answer the basic questions of bank portfolio management – who, what, when and where changes have happened– without complex and expensive transaction mapping and analysis. The result is their patent pending FlowTracker bank portfolio analysis software, which does just what it says – it tracks flows within, into and out of portfolios of customer accounts.

A unique feature of this analysis is that it enables bankers to see flows between accounts, products and branches that belong to the same customer as internal flows (product substitution and cannibalization), distinguishing them from money coming into or leaving their bank (real sales and attrition). Since 30% of flows are internally funded, this information is critical to understanding sales, attrition, product performance, branch performance and customer behaviour.

FTAI’s President David McNab, a Chartered Accountant is the lead thinker behind this innovation. Since the 1980’s he has been developing analytics and insights for the Financial Services Industry, and has published a number of authoritative articles on management, measurement and customer intelligence methods for the Canadian Marketing Association and the American Management Institute for Financial Services. His thinking turned to customer flow of funds as an extension of the industry’s adoption of customer centric measurements.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

A unique feature of this analysis is that it enables bankers to see flows between accounts, products and branches that belong to the same customer as internal flows (product substitution and cannibalization), distinguishing them from money coming into or leaving their bank (real sales and attrition). Since 30% of flows are internally funded, this information is critical to understanding sales, attrition, product performance, branch performance and customer behaviour.

FTAI’s President David McNab, a Chartered Accountant is the lead thinker behind this innovation. Since the 1980’s he has been developing analytics and insights for the Financial Services Industry, and has published a number of authoritative articles on management, measurement and customer intelligence methods for the Canadian Marketing Association and the American Management Institute for Financial Services. His thinking turned to customer flow of funds as an extension of the industry’s adoption of customer centric measurements.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

FTAI’s President David McNab, a Chartered Accountant is the lead thinker behind this innovation. Since the 1980’s he has been developing analytics and insights for the Financial Services Industry, and has published a number of authoritative articles on management, measurement and customer intelligence methods for the Canadian Marketing Association and the American Management Institute for Financial Services. His thinking turned to customer flow of funds as an extension of the industry’s adoption of customer centric measurements.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

“Since the 1990’s banks have been slowly assembling an understanding of each customer as a business relationship. They first developed balance sheets assembling a customer’s accounts together. Next they built customer profitability, which is really a mini income statement for each customer. What we’ve developed is the flow of funds statement that completes the picture of the customer’s relationship with the bank” says McNab.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

Knowing these flows touches many aspects of bank management, including product performance analysis, branch location analysis, sales force compensation, predictive modeling, target marketing, customer segmentation and even the dialogue the bank can have with individual customers. “FlowTracker produces a kind of corporate memory, sorting out what is important from what is not” says McNab. “It enables a banker to understand and discuss changes in a customer’s relationship over time without having to work through thousands of transactions to get to the essence of what is changing, how fast and in what direction. The chance to screen 30% of the volume out of contact management lists because they are false positives should also grab the attention of field managers everywhere”.

Link to the Full Release
Visit FlowTracker Analytics.

In response to the common request by existing and prospective clients for “proof sources” when purchasing new technology, most business-to-business (B2B) marketers have created “proposal packages”. These proposal packages give “weight” to the financials of a proposal both literally and figuratively by providing industry articles, a list of references, perhaps an industry award and a case study or two. The proposal package serves two audiences;

Purchaser

Most purchasers do not want to be on the ‘bleeding edge’ of new technology and want a reasonable sense of comfort that a product or service has already delivered on its promise for other organizations.

Vendor

Vendors want consistent messaging across every interaction that involves an existing or prospective client and have a vested interest in making sure that any published information given to potential purchasers supports the product or service’s value proposition.

The proposal package is meant to deliver on each of these counts and usually does when first published.

The challenge for most B2B Marketers is not in creating a proposal package but in maintaining it so that the information that it contains remains verifiable, relevant & recent. As soon as one item of information in the package is seen by purchasers and sales people as being unverifiable, irrelevant or dated, the entire package loses credibility. The most common reason that a proposal package is not maintained is that it is approached as a “project”, rather than a “program”. As a project, once the proposal package “project” is completed, marketing or sales operations staff are on to the next thing on their task list. Once it exists, the package remains in its original version since “it will do for now”. On the other hand, if it is managed as a program, it is viewed as something which is ongoing and can be monitored on a regular basis. Constant monitoring and maintenance will keep the information verifiable, relevant and current.

How can you keep your proposal package up to date?

- Assign responsibility
Ensure that someone in Marketing or Sales Operations is responsible in their performance appraisal for maintaining the proposal package.

- Document the maintenance process
Create a check list that must be completed on a monthly basis. The check list needs to include what to look for, where to look for it and who to contact within the organization. Without this, changes elsewhere in the organization may create voids and new employees will lack the ability to properly maintain the package.

- Create a visible and easy to use publication process
If there is an existing monthly sales channel newsletter or info package, make sure that it is used regularly to communicate updates. If you have a central repository of sales materials, make sure that it is updated and old versions are archived or purged.

- Acknowledge providers of information
People love to receive recognition whether they are sales people or administrative support workers. Publicly thanking contributors maintains visibility for the program.

- Acknowledge successes
Publish the names of those responsible for big wins. Create press releases if applicable and possible.

- Maintain access to sources
Make sure to maintain subscriptions to industry sources of information. If case studies are a critical part of your package, ensure that a program is in place to identify potential subjects and thank employees and clients for their participation

The proposal package is an invaluable sales tool that is worth allocating resources to - either internal or external – in order to ensure that the information is:

Verifiable, Relevant & Recent!

Link to the Full Release
Visit Moddocs Communications

When was the last time that you did a thorough review of the content of your web site to ensure that its content was current, accurate and consistent?

A typical web site contains outdated material or lacks the most recent marketing and corporate information within 3 months of being launched. A quick review of corporate web sites will show that many sites haven’t been updated in years! The most common reason for this is that the ongoing responsibility for maintaining web site content is not specifically assigned to anyone. If it is assigned, rarely is it considered a priority to which time is allocated on a weekly or monthly basis.

Web site development is commonly seen as a project. If the site is developed and hosted internally, the IT department is most likely responsible but their concern is server uptime not content. If the development and hosting has been outsourced, a similar situation exists whereby the ongoing concern and what is provided through the maintenance contract is uptime and redundancy in the case of a server failure.

Why should you be concerned if your web site isn’t up to date?

Your company’s web site is the ‘public face’ of the company and the primary source of initial information for prospective purchasers of your products and services. Existing customers often visit a supplier’s site to look for new developments and news. Stale and incorrect information leads to lost confidence and frustration for prospects and clients.Is so little happening at your company that you have nothing to add to your site on a monthly basis?

You should also look to your web site to see if you have consistency in your messaging. Is your value proposition consistent and at the forefront of each of the marketing materials on your web site and with the web site content itself? If not, visitors to the web site will not get the message that you intend.

Web sites are a lot like automobiles;
- they can range in price fantastically,
- they can have specific uses,
- they are most impressive and most useful when properly maintained.

Don’t assume that your monthly web site “maintenance” fee provides anything more than a guarantee of up time. Your maintenance fee buys you a 24 hour a day presence but the impact of that presence requires maintenance as well. If you want to guarantee impact, call Moddocs.

Link to the Full Release
Visit Moddocs Communications

Toronto, ON, Canada — January 22, 2009 — AxiomFount Inc. today announced the availability of AxiDotNet release 1.0. The AxiDotNet family of solutions enables the use of Microsoft .NET™ Micro Framework 3.0 and Visual Studio® tools for Analog Devices Blackfin® processors by providing seamlessly integrated Blackfin specific and optimized libraries. AxiomFount will deliver AxiDotNet solutions ranging from standard configurable developer packages to full custom solutions.

AxiDotNet release 1.0 provides the worldwide community of application developers the first of numerous integrated .NET Micro Framework based solutions granting easy access to high-performance signal processing on convergent Blackfin processors through use of Microsoft’s widely adopted Visual Studio development tools.

"We are excited about the opportunity to use .NET Micro Framework with Blackfin processors, and are impressed by the capabilities of the AxiomFount team for providing solutions that will enable numerous applications and products," said Colin Miller, Product Unit Manager for the .NET Micro Framework at Microsoft.

"The Blackfin community is very interested in the capabilities that Microsoft .NET Micro Framework presents. These include tremendous ease of use and the ability to utilize application developers and embedded engineers with no DSP experience to build advanced applications, GUIs and interfaces on Blackfin hardware. AxiomFount’s system integration expertise and in-depth knowledge of Blackfin is the key to making this possible," said Tony Zarola, Product Line Manager, in the General Purpose DSP group at Analog Devices.

"We are pleased to work with Microsoft and Analog Devices to provide solutions that bring together the benefits of .NET Micro Framework and capabilities of Blackfin processors;" said Massoud Hadjiahmad, Co-founder & CEO of AxiomFount Inc. "We envision great opportunities in making our AxiDotNet solutions available, and remarkably easy to use, for Blackfin-based developers across many applications and markets."

AxiDotNet solutions combine programming abstractions provided by the .NET Micro Framework with optimized, configurable and customizable Blackfin specific AxiDotNet libraries to jumpstart the development of embedded products, considerably simplifying the task of dealing with embedded peripherals and enabling development of application-rich products in a significantly shorter time.

Link to the Full Release
Visit AxiomFount Inc.

Toronto, Canada, December 20, 2008 --(PR.com)-- DJP Management Inc. is expanding its Interim Management consulting service, Executives On Demand®, to include technology and manufacturing sectors.

Toronto, Canada, December 11, 2008 --(PR.com)-- DJP Management Inc. introduces Biznovations, an on-demand consulting service that helps business owners increase sales and reenergize their businesses.

Oct 21, 2008 - Science Experts Consulting Inc. is a leading service provider for assessments of eligibility to annual government cash rebates refunded to the businesses involved with development of new procedures, products, or testing of new materials. We provide consultations, technical writing and tax amendment services as per the needs of our clients.