Presented at Gilbane Conference, White Paper Lauds
Web Content Management, SEO, CRM, Web Analytics and Email
San Francisco, CA - April 11, 2007 - Hot Banana Software,
Inc. (www.hotbanana.com), a leader in Web content management for
marketing, announces a new white paper from The Gilbane Group that explains how
marketers benefit from utilizing a Web CMS-driven eMarketing platform to deliver
tangible ROI on marketing investments.
Hot Banana made the announcement at The Gilbane Conference San Francisco, the
industry's premier conference on content management technologies, held at the
Palace Hotel through April 12. Hot Banana is exhibiting in Booth #125. David
Terry, the company's vice president of marketing, is presenting at the
conference and is on a panel called WCM Tools & Strategies for Marketing
, Wednesday, April 11
at 2 p.m. The Gilbane white paper, entitled "Strategic eMarketing: Converting
Leads into Profit" is available for download at http://www.hotbanana.com/company/resource-center/white-papers/gilbane-white-paper/
It explains how a Web CMS-driven eMarketing platform is ideal for bridging
disparate marketing, sales and customer service business processes. It also
discusses how this approach is key to "bolting together" lead generation and
lead conversion efforts so marketers can deliver - and prove - the return on
marketing investment (ROMI) that executives increasingly demand.
"'Quick-shot' email campaigns, generic landing pages, and disorganized Web
sites are not delivering the ROI that marketers hoped for. Solution providers
that understand the need to increase WCM's impact on revenue generation rather
than simply administrative control are providing eMarketing as an integral
platform component," wrote Leonor Ciarlone, Senior Analyst, The Gilbane Group.
Ciarlone notes that this is "an extremely important industry breakthrough,"
and outlines how a Web CMS with built-in eMarketing components helps integrate
disparate tools used for search engine optimization, Web analytics and email
The white paper notes that due to Software as a Service (SaaS)
pricing models, small and mid-size organizations can now implement a Web CMS
with eMarketing capabilities "with lower upfront costs and reduced risk."
The Gilbane Group white paper reminds companies of all sizes to consider the
need for certain key features in a Web CMS-driven solution, including:
- Centralized management of Web site assets, including HTML pages, forms, and rich
media sources such as video and audio.
- Performance management for micro sites as well as landing, registration and
- Email marketing management, including rules-driven interactivity and dynamic
- SEO tools, including metadata and keyword management
- Analytics capabilities, including tagging, tracking, conversion measurement,
automated optimization, and generic Web site behavior reporting
- Integration paths to SFA and CRM resources
- Design tools that promote usability and account for Web accessibility
Hot Banana's latest release, Version 5.5, meets all of the above
requirements, empowering marketers to maximize inbound Web site traffic, launch
email campaigns, leverage landing pages with A/B testing and Web forms, and
transfer leads to customer relationship management and sales force automation
systems like Salesforce.com.
"Now more than ever, marketers at small-to-midsize companies need to
transform their Web sites into lead-generation engines," said David Terry, Hot
Banana vice president of marketing. "That's why we built eMarketing capabilities
into the very core of Hot Banana's Web CMS."
Hot Banana integrates best-of-breed, third-party Web analytics, email
marketing and CRM solutions with its intuitive, easy-to-use Web CMS solution, so
marketers can build Web sites and easily update content without relying on IT
support. Hot Banana solutions are available as either hosted, SaaS offerings or
as licensed software.
Link to the full release document
Visit Hot Banana Software