Software Company's 'Modern' Site Features Built-In SEO, Lead Generation and Marketing Automation
Barrie, ON, and Menlo Park, CA - February 27, 2007 - Hot Banana Software, Inc. (www.hotbanana.com),
a leader in Web content management for marketing, today announced that
its Software as a Service (SaaS), hosted offering enabled Versa
Management Systems, Inc. (www.versasys.com) to relaunch its Web site in less than six weeks.
Systems, a leading provider of regulatory software solutions for North
American government agencies, had a 10-year-old, custom-coded Web site
that could only be updated by computer programmers.
The new Hot
Banana-powered site can now be updated by non-technical employees,
without IT assistance. It has a cleaner design, improved navigation and
built-in search capability. In addition, the site is now optimized for
search engines, designed for lead generation and equipped with
"With Hot Banana, we are able to
concentrate on the content without worrying about the technology or
artistic design," said Tom Gottlieb, Versa Systems vice president of
licensing solutions. "Our new site combines easy navigation and search
with a modern, eye-popping presentation that attracts new prospects far
better than before."
Hot Banana's SaaS, hosted Web CMS offering
is specifically designed to help marketers at small-to-medium
enterprises take control of their Web sites.
"SaaS is growing
in popularity, because companies want to empower marketing teams to
generate leads and to keep IT focused on projects that truly require
technical expertise," said Krista LaRiviere, general manager, Hot
Banana. "For this reason, Web content management is tailor-made for
SaaS, and Hot Banana is emerging as a leading SaaS provider."
Web CMS empowers non-technical personnel to easily update Web sites by
displaying content in a WYSIWYG editor - without code. It also features
built-in SEO tools that make it more likely for search engines to rank
sites in organic search results. Hot Banana's marketing automation
features ease the process of launching and managing email campaigns.
Link to the full release document
Visit Hot Banana Software