Software Company's 'Modern' Site Features Built-In SEO, Lead Generation and Marketing Automation

Barrie, ON, and Menlo Park, CA - February 27, 2007 - Hot Banana Software, Inc. (www.hotbanana.com), a leader in Web content management for marketing, today announced that its Software as a Service (SaaS), hosted offering enabled Versa Management Systems, Inc. (www.versasys.com) to relaunch its Web site in less than six weeks. 

Versa Systems, a leading provider of regulatory software solutions for North American government agencies, had a 10-year-old, custom-coded Web site that could only be updated by computer programmers.

The new Hot Banana-powered site can now be updated by non-technical employees, without IT assistance. It has a cleaner design, improved navigation and built-in search capability. In addition, the site is now optimized for search engines, designed for lead generation and equipped with eMarketing capabilities.

"With Hot Banana, we are able to concentrate on the content without worrying about the technology or artistic design," said Tom Gottlieb, Versa Systems vice president of licensing solutions. "Our new site combines easy navigation and search with a modern, eye-popping presentation that attracts new prospects far better than before."

Hot Banana's SaaS, hosted Web CMS offering is specifically designed to help marketers at small-to-medium enterprises take control of their Web sites.

"SaaS is growing in popularity, because companies want to empower marketing teams to generate leads and to keep IT focused on projects that truly require technical expertise," said Krista LaRiviere, general manager, Hot Banana. "For this reason, Web content management is tailor-made for SaaS, and Hot Banana is emerging as a leading SaaS provider."

The Web CMS empowers non-technical personnel to easily update Web sites by displaying content in a WYSIWYG editor - without code. It also features built-in SEO tools that make it more likely for search engines to rank sites in organic search results. Hot Banana's marketing automation features ease the process of launching and managing email campaigns.

Link to the full release document
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